Sustainable Swaps: Earthly Co. Reusable Towels & Eco Essentials

If you’re looking to reduce household waste without sacrificing style or convenience, Earthly Co. (Canada) has you covered. Known for their notpaper™ towels and eco kitchen goods, they offer sustainable alternatives that feel good to use—and look good while doing it.

Why Earthly Co. Stands Out

Earthly Co. focuses on reusability, ethics, and everyday simplicity.

Their flagship products, notpaper towels, are made from 100% cotton flannel, double-brushed for softness and absorbency. These reusable cloths are designed to replace over 80 rolls of disposable paper towels per 10-pack.

They offer free standard shipping within the U.S., and a 30-day return policy. Although international shipping is not currently available, customers have consistently praised their customer service and product quality.

Product Highlights

notpaper™ Towels

These reusable towels come in vibrant and minimalist patterns. At roughly 13" × 10.5", they are large, soft, and durable. Machine-washable and compostable, they stand in for napkins, tissues, hand towels, or cleaning cloths.

Some popular designs include:

• Picking Lemons in California – bright, fruity, cheerful

• Walking in the Forest – deep, earthy greens

• Dancing on Terrazzo Tile – a fun, abstract Italian pattern

Each 10-pack is estimated to replace more than 80 rolls of disposable towels.

Scrubby Sponges

Made with plant-based fibers, these dual-sided sponges combine coconut husk scrubbers with soft cellulose pads. They’re plastic-free, compostable, and naturally antimicrobial—making them ideal for scrubbing dishes, counters, and more.

Advantages You’ll Appreciate

• Eco-friendly impact: Replace wasteful paper towels and synthetic sponges with reusable, compostable options.

• Charming aesthetics: The designs are visually appealing and make everyday cleaning feel more joyful.

• Long-lasting durability: Each towel lasts 50 or more washes. They retain softness over time, although minor shrinkage or edge curling may occur.

• Generous sizing: The towels are oversized to account for natural shrinkage and provide ample cleaning surface.

Who Should Consider Earthly Co.

• Households seeking to minimize single-use waste

• Families with young kids looking for soft, non-toxic cleaning cloths

• Anyone who enjoys combining functionality with great design

• Gift shoppers searching for sustainable yet useful items

Helpful Tips for Best Use

1. Wash before first use to soften the fabric and reduce shrinkage.

2. Fold or roll your towels for use in a paper towel dispenser.

3. Trim the edges slightly if you experience curling after washes.

4. Compost old towels and sponges once they reach the end of their lifespan.

5. Bundle for better value if you plan to switch your entire home to reusables.

Final Thoughts

Earthly Co. makes sustainability approachable. Their notpaper towels and eco-friendly sponges help you reduce waste while adding charm and color to your home. The products are simple, practical, and designed to last—making them perfect for conscious consumers who want to make a positive impact without sacrificing convenience or style.Whether you're replacing paper towels or just starting your zero-waste journey, Earthly Co. offers a beautiful and practical step in the right direction.